Farm strategic planning, if it is to have the impact you seek, must be a continuous and never ending process.
If you look to paid professionals for advice, you’ll run out of money long before they run out of ideas to try next year.
And if you try to become a strategic planning expert yourself, who’s going to do the field work while you study an ever changing landscape?
And yet, you must continually plan for the future strategically.
What to do what to do?
You are doing strategic planning already, from the point of view of production and farm management tactics. Rather it’s operational and ownership transition related strategic planning that you probably aren’t having much of.
The year to year planting sort of strategic planning is important but let’s face it, if you get that wrong once in a while or if the markets or the weather don’t cooperate you will still survive.
Strategic planning that deals with who’s going to run the place and what directions will they take the farm in the future, get that wrong and you’ve sunk the ship.
Is there is process by which you can establish an ongoing organizational and mission focused strategic planning process? Of course there is, why else would I be writing this?
Your most expensive contribution to your farm’s strategic planning process will be your time, that and soul searching honesty.
Universally it is true, most business owners fail to benefit from the results of a well considered strategic planning process because they are unwilling to face the facts, especially in terms of their successor’s and their non-farm heirs desires for the future. Instead, they don’t ask these important players what they think and just plow ahead without testing their own assumptions.
A well organized process on the other hand makes you face the possibilities honestly.
Most importantly of course this requires an atmosphere of confidentially, resulting in honest appraisals of the potential outcomes, especially when a well chosen peer group is in a position to offer opinions and projections based on their own experiences.
So then, how do you use a peer group, where can you find one, and can you do it yourself?
In the 21st century peer groups do not, probably should not, meet face to face, unless it’s for a review session at their association meeting if they are in the same industry.
Instead, using the Internet’s powerful interactive conference calling features, they meet online.
If you are looking for peers with experience that is directly relevant to yours you can find potential members among industry leaders in your trade association. If you want more ‘across the board’ experiences represented asked four or five people in your industry you trust for the name of the first person who comes to their mind when they think of a successful business owner. Give them a call!
Farmer to farmer peer groups offer vertical mentoring from the most experienced to the least and you can create and manage the process yourself if you wish. There are free resources online to help you.
Whether you take the do-it-yourself approach or join a formal monitored system, you’ll be brainstorming issues, sharing ideas and uncovering important solutions with people who have ‘been there done that’ in no time.
When your farm’s strategic planning is the focus of your peer group, long term organizational planning becomes an accountable activity based on the insights of the whole group.